CD01 / 06
Creative Direction
Setting the creative bar, shaping ideas, giving clear direction, and staying close enough to the work to make it better.
Creative Director · Brand · Digital · Creative Operations
Eddie
Imparato
18 years building brands, teams, and the systems behind them
Creative and brand leader with nearly two decades of experience building brands, digital experiences, creative teams, and the scalable systems that hold it all together. I started as a hands-on designer and grew into a leader who connects creative thinking with the structure, people, and process needed to make it work at scale.
A designer who became a creative leader.
My sweet spot is where brand, creativity, technology, and business come together. I know how to make the work, lead the people who make it, and build the systems that let it hold up as an organization grows.
That means setting the creative bar and staying close enough to the work to make it better — while also bringing clarity to messy workflows, developing creative talent, and turning brand strategy into practical systems that stay consistent at scale.
What I'm great at
The skillset
Index — 6 disciplines
BS02 / 06
Brand Systems
Turning brand strategy into practical systems, guidelines, templates, and experiences that stay consistent as organizations grow.
CO03 / 06
Creative Operations
Bringing clarity to messy workflows, improving intake and approvals, and building processes that help teams move faster.
TL04 / 06
Team Leadership
Building trust, developing creative talent, setting expectations, and creating an environment where people can do strong work.
DW05 / 06
Digital & Web
Deep hands-on experience with websites, digital products, UX/UI, content systems, and the connection between design and technology.
AI06 / 06
AI & New Workflows
Exploring practical ways AI can expand creative thinking, automate repetitive work, and help small teams produce more without lowering the bar.
By the numbers
Proof of scale
Kiddie Academy · 2024–Present
18
Years in creative & design
8+
Years in leadership
250+
Governed brand templates
500+
Users supported
At Kiddie Academy, I helped transform a legacy creative services model into a scalable Canva Enterprise ecosystem, established brand governance, and built workflows supporting thousands of annual creative requests and approvals.
See it in practice